GUIDES AND TIPS

iri CRM Blog: Guides and Tips

Practical guides on selling through WhatsApp and Instagram, customer relationships, automation and AI assistants.

AI CRM Automation and Sales Automation 2026

"As of 2026, traditional CRM systems have been replaced by dynamic AI CRM automation architectures. According to iri CRM data, companies utilizing AI-powered CRMs reduce lead response times from 42 minutes to 12 seconds and increase sales close rates by 38%. Automated customer follow-up algorithms analyze email, WhatsApp, and web interactions in real time, scoring leads on a scale of 0 to 100. Consequently, sales representatives dedicate 65% of their time to engaging with high-conversion VIP prospects rather than manual data entry. Predictive sales automation software integration reduces churn rate by 24% while increasing average order value by 31%."

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