FOR REAL ESTATE AGENCIES AND PROJECT SALES

Real Estate CRM: Follow Every Buyer from First Question to Closing.

For real estate agencies, agents and project sales teams: enquiries from listings and ads in one WhatsApp panel, fair distribution to agents, viewing appointments and offer tracking.

WhatsApp, Instagram, Telegram24/7 AI assistant7 days free, no card
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Real Estate CRM: iri CRM

Sound familiar?

Problem

Leads stay with agents

Every agent writes from their own phone; the agency cannot see the customer.

Problem

Slow replies

Buyers from ads hear back hours later and lose interest.

Problem

No follow-up

A buyer met once is remembered months later.

Shared WhatsApp

All of the agency's WhatsApp chats in one place

The whole team uses your agency number; each chat becomes a buyer or seller lead. If an agent leaves, the customer and the history stay with the agency.

Several lines and per-staff access
Quick replies and approved templates
Hide agents' phone numbers
All of the agency's WhatsApp chats in one place
Automatic distribution

Each enquiry reaches the right agent in seconds

Enquiries from ads, web forms or WhatsApp are distributed to agents in turn or by workload. If an agent does not answer, the lead moves on.

Meta Lead Ads, Google Ads and web forms
The ad each lead came from is recorded
Agent performance report
Each enquiry reaches the right agent in seconds
Follow-up and campaigns

Reach buyers again at the right time

Workflows send follow-ups after viewings, new listing announcements and reminders automatically; broadcasts reach your buyer lists on WhatsApp.

Timed follow-up messages
WhatsApp broadcasts to segments
Live translation with foreign buyers
Reach buyers again at the right time
Artificial intelligence

Make AI part of your team

Messages that arrive at night do not wait for morning, and your team stops answering the same questions again and again. The AI gives the first answer, understands the customer and hands over at the right moment.

AI sales assistant

Learns your prices, services and rules; answers on WhatsApp and Instagram 24/7 and suggests appointments.

Human approval mode

If you like, every AI reply waits for your team's approval before it is sent.

Customer intelligence

A summary of every conversation, the customer's intent and how hot the lead is, on their card.

Reply suggestions

Ready replies that fit the conversation, sent with one click.

Live translation

In 100+ languages: customers write in theirs, your team reads and writes in its own.

CRM agent, ChatGPT and Claude

Ask for reports, customer lists and follow-ups in chat; ChatGPT and Claude can connect too.

See the AI sales assistant
WhatsApp
AI assistant on
now
Is the 3-bedroom flat in Kadıköy still for sale? Is it eligible for a mortgage?
AI assistant · 4 s
Hello! Yes, the flat is still for sale and eligible for a mortgage. Our agent Mert can show it this week; would Saturday at 11:00 suit you?
Customer intelligence
Buyer · Kadıköy 3-bed · Mortgage · Viewing offered
SuggestionsConfirm the bookingSend a quoteHand to a coordinator

Everything you need in one panel

Viewing appointments

Viewings in the calendar, reminders automatic.

Digital contracts

Mandates and pre-agreements signed on the phone with a code.

Cloud call center

Calls from the browser with recording, on the customer card.

Web forms

Enquiry forms on your project pages, straight into the CRM.

Foreign buyers

Write to international investors with live translation.

Offices and team

Branches, roles and per-agent permissions.

FAQ

Frequently Asked Questions

A real estate CRM collects buyer and seller enquiries from listings, ads and WhatsApp in one place, distributes them to agents and follows viewings and offers. If an agent changes, the customer and history stay with the agency.
iri CRM does not manage listings; it collects enquiries that come from listings and ads through WhatsApp, web forms and Meta and Google ads, and follows them to the sale.
Starter is $40 a month (1 user, 1 WhatsApp line). The AI sales assistant and the cloud call center are in Pro AI ($140 a month). For teams, Scale & Custom: $100 a month base + $20 per user + $20 per WhatsApp line. Yearly billing saves 20%; 7-day free trial without a credit card.
The account opens in minutes and you connect your WhatsApp line through Meta. Existing customer lists can be imported from Excel.

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